Pricing & Offer Structure Guide

What this guide is for

A practical resource designed to help course creators think more clearly about how they price, package and present their digital course offer. Where included, this guide may help you consider pricing objectives, target audience, course value, offer structure, what the course includes, package or tier considerations, bonuses or additional value, pricing research, value positioning, communicating the offer clearly and reviewing whether the price and offer make sense together. This is an educational resource — it does not provide financial, tax or legal advice, pricing calculators, automated market research or guaranteed sales or income. Results depend on your individual course, audience, market and execution, and you remain responsible for your own pricing decisions.

This is a standalone digital PDF guide from the Courses & Learning collection.

About this collection

Plan, structure and launch an online course with outlines, checklists, student onboarding and content workflows.

What's inside

• Pricing strategy — Guidance for thinking through course pricing, objectives, value and relevant considerations where included.
• Offer creation — Practical guidance for deciding how the course offer is structured and what customers receive where supported by the product.
• Target audience considerations — Guidance for considering the intended customer or student when developing the price and offer where included.
• Value positioning — Practical guidance for communicating the value and benefits of the course without making unsupported promises where included.
• Packaging and offer structure — Guidance relating to inclusions, packages, tiers, bonuses or other offer components where supported by the actual product.
• Marketing or sales messaging — Relevant guidance for explaining or presenting the offer to potential customers where included.
• Practical examples — Pricing or offer examples designed to illustrate concepts where included.
• Bonus extras — Additional tips, checklists, templates, reference material or supporting resources where included.

Format and access

• Digital PDF guide
• Digital download delivered after purchase
• Save a copy of your files once downloaded
• Price: £6.00 (GBP)

Frequently asked questions

Still have questions? Contact us or email support@shieladgt.uk.