Product Launch Email Sequence

What this guide is for

A practical email-planning and copy resource designed to help you organise communications around a product or offer launch. Includes structured launch emails for before, during and after your launch so you spend less time starting from a blank page and can plan your messaging more clearly. Customise the templates to suit your own business, brand, audience and offer.

This is a standalone digital PDF guide from the Launch Email Systems collection.

About this collection

Plan launch, welcome, sales and follow-up emails with ready-to-use sequences and templates.

What's inside

• Pre-launch email templates — email structures for communicating with your audience before a launch and building appropriate awareness or interest.
• Launch week email templates — adaptable launch-period email structures for communicating your offer and relevant launch information.
• Post-launch email templates — follow-on communication structures for appropriate customer or audience communication after the main launch period.
• Subject line ideas — guidance and examples for developing relevant launch-email subject lines.
• Customisation guidance — practical advice for adapting email content to your own business, brand, audience and offer.
• Best practices — practical guidance around appropriate launch-email planning, timing, frequency and flow.
• Example launch structure — a practical structure or roadmap for organising your launch communications.
• Bonus tips and extras — additional relevant launch-email guidance and ideas to support your planning.

Format and access

• Digital PDF guide
• Digital download delivered after purchase
• Save a copy of your files once downloaded
• Price: £6.00 (GBP)

Frequently asked questions

Still have questions? Contact us or email support@shieladgt.uk.